Behind The Brand
The brand is distinguished by its unique blends of Egyptian Giza and organic cottons and fine cashmere sourced from Italian mills with circular production models that minimizes waste and environmental impact and is certified by the Global Recycle Standard. Partnered with the United Nations’“Sustainable Development Goals“, these mills produce yarns approved by European and US consumer regulation agencies under the product safety improvement act and Japanese regulations of nonuse of harmful substances for textile and clothing production as issued by the Japan Textile Federation. They also support sustainable agriculture methodologies and techniques which increase productivity and benefits farm communities in Egypt while maintaining transparency in its cotton supply chain.