Luxury in its purest form

Wool Project was founded on a simple belief that true luxury is quiet, intentional, and enduring.

We create knitwear defined by exceptional materials, precise craftsmanship, and timeless design. Each piece is produced in limited quantities and shaped with care, preserving the integrity of both the garment and the process behind it.

Our philosophy honors restraint, permanence, and the beauty of simplicity.

Our Philosophy

Comfort can be refined.
Casual can be cherished.
Luxury can be pure.

We believe luxury and responsibility are inseparable.

Our materials are sourced from partners committed to ethical production, responsible agriculture, and reduced environmental impact. Every decision reflects our dedication to thoughtful design and sustainable practice.

This is a slower approach to fashion — one that values quality, transparency, and permanence.

Wool Project exists beyond seasons and trends.

Our collections are built on enduring silhouettes and thoughtful construction — garments designed to move naturally with the body and to be worn for years, not moments.

We produce in small batches to reduce excess and preserve the integrity of our craft.

Fewer pieces. Greater meaning.